The current state of diversity in the typical Australian workplace




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High Tech Innovation - Dami

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Recently, the innovation of smartphones is quite sensitive to reflect the future trend of the market. Dami, a smartphone company, also participates in the development of creative functions. Our team researched on the 3 functions of smartphone we already used and how to develop the innovative features on the smartphone in the future. 3 functions are already used < Online banking by smartphone application> < Paypal> Paypal is the representative system for online payment. When users link their bank account to Paypal, it securely sends or receives the money. Paypal is an innovative software to make a payment in the store. For example, users do not need to bring a physical card that is easily lost or stolen. Also, it cannot expose personal information such as previous transactions. Nowadays, most stores prefer a cashless payment due to the exposure to COVID-19. Therefore, the demand for Paypal will keep increasing in the market.  Reference: https://www.bankrate.com/finance/credi
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Transferable skills

Transferable skills are necessary to achieve various tasks logically in the workplace. For employees, they should put a lot of effort to develop several transferable skills to adapt to different working environments. From my point of view, there are three representative skills for working in the accounting industry. Firstly, the most important skill is communication skills. In my position, I am mainly obliged to consult individual tax returns that customers need advice to reduce their tax debt or legally increase the refundable tax amount. In this circumstance, I must understand the exact needs of customers. Communication skills help how to treat customers to satisfy them.  Secondly, the accountant requires professional research skills to constantly follow up the updated tax law and the government budget. It is quite a sensitive point to customers when they plan to open a business or estimate their tax amount in the financial year. I must understand all the details of updated informati
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Apple - Promotional Strategies

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  Apple – iPhone 3G Apple is one of the biggest companies that its evolution has changed the whole market industry. The first iPhone was released in 2008 and it made a big wave in the industry.  How does the company create awareness of its product? It has various points to attract customers. Firstly, customers expected the quality and design of the iPhone, because Apple has constantly shown creative electronic products. It is called brand image.  How does the company get consumers to try its product? At that time, it was an outstanding slogan called "Slide to unlock" that it looks quite intuitive to explain the uniqueness of the iPhone. It was the one and only idea that customers catch up with the latest culture in the market.  How does the company give information about the product to its customer? Before Apple officially released their products, they proceeded the seminar to show and explain the information of products. In this seminar, it is a very good opportunity that
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