Apple - Promotional Strategies

 Apple – iPhone 3G

Apple is one of the biggest companies that its evolution has changed the whole market industry. The first iPhone was released in 2008 and it made a big wave in the industry. 

How does the company create awareness of its product?


It has various points to attract customers. Firstly, customers expected the quality and design of the iPhone, because Apple has constantly shown creative electronic products. It is called brand image. 

How does the company get consumers to try its product?

At that time, it was an outstanding slogan called "Slide to unlock" that it looks quite intuitive to explain the uniqueness of the iPhone. It was the one and only idea that customers catch up with the latest culture in the market. 


How does the company give information about the product to its customer?

Before Apple officially released their products, they proceeded the seminar to show and explain the information of products. In this seminar, it is a very good opportunity that the company can hear the professional opinion and general atmosphere of products and they can improve the minor point when they actually released out the products in the market. Nowadays, Apple provides webinars that everyone can access the discussion forum to talk about the products. 


How does the company retain loyal customers?

It is the greatest advantage of Apple software which is ios that they set up a strong firewall to protect individual privacy very well. Most customers are satisfied with these services that they keep showing loyalty as using the Apple products.


How does the company entice the customer to buy more and use their product frequently?

Recently, the release date of new products is very often by Apple. The period of the iPhone is almost every six months and the laptop is every one year. As they shorten the period, they both updated software and design. It tempted customers effectively.


What promotions does the company use to identify more customers?

Firstly, Apple discounts its laptop or Ipad when University students purchase with their student card. Furthermore, they provide various promotions that if customers buy one of the Apple products, they give a free Apple gift card of other products such as airpod. These are also some of the reasons why Apple's sales never decrease. 


From my point of view, Apple organises its promotions tightly that Apple perfectly understands the customers' needs. In the future, Apple will be the company that records the highest sales in a specific period. 


References:

https://www.apple.com/newsroom/2008/06/09AT-T-and-Apple-to-Launch-iPhone-3G-in-the-US-on-July-11/ 

https://en.audiofanzine.com/touch-tablet/apple/iphone-3g/

https://simplicable.com/new/product-awareness




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